How to Get Traffic on Pinterest: Proven Strategies to Grow Views, Clicks & Website Visits

Smith
Last updated 08 January 2026

Digital Marketing

How to Get Traffic on Pinterest: Proven Strategies to Grow Views, Clicks & Website Visits

Pinterest is not just a social media platform—it’s a visual search engine. Unlike Instagram or Facebook, content on Pinterest doesn’t disappear after 24 hours. A single pin can drive traffic to your website for months or even years if it is properly optimized.

If you’re wondering how to get traffic on Pinterest, the answer lies in Pinterest SEO, consistent pinning, keyword targeting, and creating high-quality pins that match user intent.

In this blog, you’ll learn the best strategies to increase Pinterest traffic, drive clicks to your website, and build a sustainable content system that continues generating results.

Why Pinterest Is Powerful for Traffic Growth

Pinterest is unique because:

• Users are actively searching for ideas, products, and solutions
• Content has long-term visibility
• Pins rank on both Pinterest and Google
• It can send high-intent traffic to blogs, ecommerce stores, and service pages

Pinterest users usually come with a “buying” or “planning” mindset. That makes Pinterest one of the best platforms for businesses, bloggers, and creators who want consistent website traffic.

How Pinterest Traffic Works (Simple Explanation)

Pinterest traffic is driven by:

• Pinterest SEO (keywords + search ranking)
• Pin quality and relevance
• Fresh and consistent pinning
• Click-worthy design
• Content that matches the search intent

If your pin appears for the right keyword and looks attractive, Pinterest will push it to more people through search and recommendations.

How to Get Traffic on Pinterest: Step-by-Step Strategy

1. Optimize Your Pinterest Profile for SEO

Your Pinterest profile should clearly tell Pinterest what your account is about.

Update these areas:

Profile Name

Include your main niche keyword.
Example: “Bol7 Marketing | WhatsApp API & Business Growth”

Bio

Use 2–3 keywords in your bio.
Example: “Helping businesses grow with WhatsApp API, automation, lead generation, and digital marketing strategies.”

Website Claiming

Claim your website so Pinterest can track your content and improve distribution.

This improves your reach and gives access to analytics.

2. Choose a Clear Niche (Pinterest Rewards Focus)

Pinterest accounts grow faster when they focus on one niche or category.

Pinterest needs to understand:

• What your content is about
• Who it is for
• What keywords it should rank for

Examples of high-performing niches:

• Digital marketing
• Business growth
• E - commerce
• Recipes
• Home Decor
• Fashion
• Real Estate
• Education
• Health and wellness

If your pins are too random, Pinterest will struggle to recommend your content correctly.

3. Do Pinterest Keyword Research Before Creating Pins

Pinterest works like Google—keywords matter.

Search for your main keyword inside Pinterest search bar and look at:

• Autosuggestions
• Related keywords
• Popular pin titles
• Boards ranking on top

Example keyword:
“How to get traffic on Pinterest”

Related keyword suggestions may include:

• Pinterest traffic strategy
• Increase Pinterest views
• Pinterest SEO tips
• Pinterest marketing for beginners
• Pinterest content strategy
• Pinterest pin design tips

Use those keywords naturally in:

• Pin title
• Pin description
• Board title
• Board description

4. Create Click-Worthy Pin Designs (Design = Traffic)

Pinterest is visual first. If your design doesn’t stand out, it won’t get clicks—even if your keyword is correct.

Best pin design practices:

• Use vertical pins (1000×1500)
• Add large readable text
• Use high-quality images
• Add strong value-based headline
• Keep branding consistent
• Use clear call-to-action text (like “Read More”, “Step-by-step”, “Free Template”)

Pinterest users click because they expect value.

5. Publish Fresh Pins Consistently

Pinterest loves fresh content. A fresh pin means:

• New design
• New image
• New headline
• New URL or same URL with a new creative

Even if you are promoting the same blog post, create 4–6 different pin designs for it.

Recommended pinning frequency:

1. Beginners: 3–5 pins per day
2. Growth stage: 5–10 pins per day
3. Advanced: 10–20 pins per day

Consistency matters more than quantity.

6. Build Keyword-Rich Boards (Board SEO Matters)

Boards help Pinterest categorize your content.

Tips to optimize boards:

• Use niche board titles with keywords
• Example: “Pinterest Marketing Tips”, “WhatsApp Business Growth”, “SEO Strategies”
• Add keyword-rich board descriptions
• Pin only relevant content to each board

Avoid creating too many boards. Keep it structured.

7. Write SEO-Friendly Pin Titles and Descriptions

Pin titles and descriptions strongly impact ranking.

Best practices:

• Use the main keyword in the title
• Add supporting keywords in description
• Keep description natural and helpful
• Add a CTA (Read more, learn more, download, shop now)

Example description:

“Learn how to get traffic on Pinterest using Pinterest SEO, fresh pins, keyword research, and pin design strategies. Follow these steps to drive clicks and grow website traffic.”

8. Use Idea Pins for Reach (Even Though They Don’t Link)

Idea pins do not allow links in most cases, but they help:

• Grow followers
• Increase engagement
• Train Pinterest algorithm

Then, your regular pins start getting better distribution.

Use Idea pins to:

• Share tips
• Mini tutorials
• Step-by-step guides
• Before/after content

9. Use Pinterest Analytics to Improve Traffic

Pinterest analytics tells you:

• Which pins are getting clicks
• Which boards perform best
• What keywords drive impressions
• Top-performing content categories

Focus more on content that brings:

• Outbound clicks
• Saves
• High engagement

Repeat and scale winning topics.

10. Use Pinterest for Blog Traffic (Best Method)

Pinterest works best when you link pins to:

• Blog posts
• Landing pages
• Product pages
• Lead magnets

Pinterest users love informative content.

If you have a blog, Pinterest can become one of your best long-term traffic sources.

Pinterest blog content that performs:

• How-to posts
• Listicles
• Comparisons
• Templates
• Step-by-step guides
• Tutorials

Common Mistakes That Reduce Pinterest Traffic

Avoid these mistakes:

• Not using keywords
• Using horizontal pins
• Posting randomly without strategy
• Pinning only once a week
• Writing short descriptions without SEO
• Using blurry text or weak designs
• Creating boards without relevance
• Not optimizing profile and website claim

Pinterest success requires consistency + optimization.

How Long Does It Take to Get Traffic from Pinterest?

Pinterest is a long-term platform.

You may see:

• Early results in 3–4 weeks
• Consistent traffic after 60–90 days
• Strong growth after 4–6 months

Pinterest rewards accounts that publish consistently and stay within a niche.

Final Thoughts

If you want to know how to get traffic on Pinterest, focus on these core areas:

• Pinterest SEO + keyword research
• Click-worthy pin design
• Fresh pins consistently
• Optimized boards and descriptions
• Analytics-based strategy

Pinterest is not about going viral overnight. It’s about building a traffic engine that grows over time.

When you follow the right Pinterest strategy, your pins can rank for months and drive traffic without daily posting pressure.

Blog Comments (0)