How to Use Customer Data to Create Custom Audiences on Snapchat

Monika Aheliya
Last updated 14 November 2024

Digital Marketing

How to Use Customer Data to Create Custom Audiences on Snapchat

Snapchat Custom Audiences provide an incredible opportunity for businesses to target users who are already familiar with their brand. With this guide, we will explore how custom audiences can be beneficial for your business, explain what Snapchat Custom Audiences are, and provide a step-by-step guide on creating them using email addresses and phone numbers. Finally, we will show how BOL7 can assist you with ready-made audience databases.

How Snapchat Custom Audiences Benefit Your Business

Snapchat Custom Audiences allow businesses to target a specific group of users using existing customer data, such as emails and phone numbers. This means that your ads will reach people who are already familiar with your business, leading to more effective campaigns. Below, we discuss the ways in which Snapchat Custom Audiences can benefit your business:

1. Enhanced Targeting Accuracy for Effective Advertising

Snapchat Custom Audiences let you focus on users who are already interested in your products or services. By leveraging email addresses and phone numbers, you can target customers who are more likely to be interested in your offers.

• Direct Reach to Engaged Users: You can reach users who have previously interacted with your brand, improving the relevance of your ads.

• Maximize Ad Spend Efficiency: By showing your ads only to users who are familiar with your brand, you ensure that your ad spend is focused on potential customers who are more likely to convert.

2. Reconnect and Retarget Existing Customers

Using Snapchat Custom Audiences, you can reconnect with existing customers who have shown interest in your products or services. This is ideal for re-engaging customers and encouraging repeat purchases.

• Retargeting for Conversions: Retarget customers who have not completed an action, such as purchasing a product or signing up for a service.

• Drive Repeat Purchases: Encourage previous customers to come back and make another purchase by promoting special offers or new products.

3. Increase Conversion Rates Through Personalization

Personalized ads tend to perform better because they resonate more with customers. Snapchat Custom Audiences allow you to create personalized advertising campaigns, resulting in higher engagement and better conversion rates.

• Tailored Ads: By segmenting your audience, you can create tailored ads that speak directly to their needs or interests.

• Higher Engagement: Personalized ads drive higher engagement, making them more likely to convert than generic ads.

4. Strengthen Brand Loyalty and Awareness

Using custom audiences to reconnect with your existing customers helps build stronger relationships. Regular exposure to your brand on Snapchat encourages customer loyalty and ensures that your brand remains top-of-mind.

• Reinforce Brand Loyalty: Run loyalty campaigns targeting your most loyal customers, providing exclusive offers or promotions.

• Consistent Engagement: Targeting custom audiences consistently helps improve brand recognition and customer recall.

What is a Snapchat Custom Audience (Emails and Phone Numbers)?

A Snapchat Custom Audience allows you to create a targeted audience based on existing customer information like email addresses and phone numbers. By uploading these data points, Snapchat matches them with users on the platform, allowing you to create campaigns that specifically target these users with your ads.

Advantages of Using Emails and Phone Numbers for Custom Audiences

• Reach Interested Users: By using verified customer emails and phone numbers, Snapchat helps you target users already interested in your brand.

• Improved Ad Relevance: Since you’re targeting users with an existing connection to your brand, the ads you create will be highly relevant, which leads to better engagement and conversion rates.

• Multi-Platform Impact: Snapchat Custom Audiences can be effectively combined with campaigns on other platforms for a consistent brand message.

Benefits in Detail

1. Effective Retargeting: Email addresses and phone numbers ensure you reach users who have interacted with your brand, enabling effective retargeting campaigns.

2. Lower Ad Waste: Custom Audiences reduce ad wastage by ensuring ads reach the right people, thus maximizing ROI.

3. Enhanced Audience Segmentation: Use segmentation for different campaigns, allowing for personalized messaging for different parts of your audience.

Step-by-Step Guide to Creating a Snapchat Custom Audience with Emails and Phone Numbers

If you’re looking to create a custom audience on Snapchat using emails and phone numbers, follow this detailed guide:

Step 1: Log in to Snapchat Ads Manager

• Head over to Snapchat Ads Manager. Make sure you are logged in to an account with admin access.

Step 2: Navigate to Audiences

• In the top navigation menu, click on “Audiences”. This section allows you to manage and create new audiences for your campaigns.

Step 3: Create a Custom Audience

• Click the “Create Audience” button.

• Select “Customer List Audience” as the type of audience to create.

Step 4: Prepare Your Customer Data File

• Prepare a CSV file containing either emails or phone numbers. Make sure that each piece of data is listed in its own row, and label the columns as “Email” and/or “Phone Number”.

Step 5: Upload the Customer Data File

• Click on “Upload List” and select your CSV file.

• Snapchat will hash the data for you, ensuring that your customers’ information remains secure.

• Name your audience so that you can easily identify it, for example, “Customer List – [Campaign Name]”.

Step 6: Wait for Processing and Approval

• Once you upload your file, Snapchat will start processing the data and matching it to users on the platform. The processing time depends on the size of your list.

• Once the audience is ready, you will see it listed under your Audiences tab.

Step 7: Use Your Custom Audience in a Campaign

• Now that your custom audience is ready, you can use it to create a targeted ad campaign.

• While setting up a new campaign, under the Audience section, choose “Customer List Audience” and select the audience list you created.

• Your ads will be shown specifically to those in your custom audience.

Benefits of Using Snapchat Custom Audiences in Your Campaigns

Using Snapchat Custom Audiences offers several distinct advantages for your marketing campaigns:

1. Highly Relevant Ads: Since your custom audience includes users who are familiar with your brand, your ads are more likely to resonate with them, resulting in increased engagement.

2. Target Existing Customers for Upselling: Custom Audiences let you show ads to customers who are familiar with your products, making it easier to upsell or cross-sell.

3. Multi-Touchpoint Campaigns: Snapchat’s Custom Audiences can work alongside other platforms, allowing you to maintain consistent messaging across all your marketing channels.

Use Cases for Snapchat Custom Audiences

• Retargeting Abandoned Carts: Target users who added items to their cart but didn’t complete the checkout process, prompting them to finish their purchase.

• Exclusive Promotions for Existing Customers: Create campaigns targeting current customers with exclusive deals or discounts, fostering loyalty.

• Event-Based Retargeting: If you collected emails from event attendees, you can use Snapchat Custom Audiences to retarget them with related offers or events.

BOL7: Your Partner for Ready-Made Custom Audience Data

If you don’t have a comprehensive customer list to create your custom audiences, BOL7 can help by providing tailored databases of email addresses and phone numbers. Using our Audience Hub, you can easily access high-quality customer data that can help boost your Snapchat advertising campaigns.

Head over to the Audience Hub to learn how BOL7 can help you achieve greater success with your marketing campaigns by providing ready-made data that’s tailored to your needs.

To Sum Up

Snapchat Custom Audiences offer businesses the ability to effectively target, engage, and convert audiences that are already familiar with their brand. By using emails and phone numbers, you can ensure that your advertising spend is used efficiently and that your campaigns are as relevant as possible. This leads to higher engagement and conversion rates, driving overall business growth.

To make it even easier, BOL7’s Audience Hub can provide you with the data you need to create custom audiences quickly and easily. Get started today and make the most of your Snapchat marketing campaigns.
 

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