CDP
Customer Data Platform — segments, multi-source data collection, identity resolution, profiles, journeys and analytics across the whole stack.
What it does
- 9 tabs: Segment Builder, Segment Library, Data Collection, Identity Graph, RFM & Lifecycle, Profiles, User Journey, Analytics, Imports/Exports
- Segment Builder: nested rules, RFM filters, event-based criteria, ANY/ALL logic, exclusions
- Segment Library: templates (High-Value, At-Risk, VIP), export CSV, sync
- Data Collection: sources, SDKs, ingestion pipelines, KPIs (events/sec, success rate)
- Identity Graph: deterministic + probabilistic matching, 0.8 confidence threshold
- RFM & Lifecycle: recency/frequency/monetary scoring + lifecycle stages
- Profiles: real-time customer 360; Analytics: Meta Ads, Website, Shopify, WooCommerce, Odoo
See CDP in action
Book a personalized walkthrough and we'll show you exactly how it fits your workflow.
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