Omni Campaigns

WhatsApp performance usually lives behind a provider dashboard or a manual export, so marketers fly blind during a send. By the time delivery problems or weak open rates surface, the campaign is already over and the budget is spent. Decisions about resends or follow-ups get made on stale guesswork.

When a single channel is used for time-sensitive alerts, an undelivered WhatsApp or SMS message simply fails silently — the customer never gets the OTP, the reminder or the notice. Teams either accept the leakage or hand-build fragile retry logic across multiple vendors. Failed delivery on critical messages directly costs conversions and support headaches.

DLT-regulated SMS forces every message into a registered template with strict variable rules, and a wording mismatch gets the message blocked at the operator. Drafting copy by hand and reconciling it with DLT requirements is slow and error-prone, and rejected templates stall whole campaigns. Variable handling is especially fiddly to get right.

Building marketing emails often means wrestling with raw HTML or filing tickets to a developer for every layout tweak. That bottleneck slows down sends, breaks rendering across clients, and keeps marketers dependent on engineering for routine changes. Iteration speed suffers right when campaigns need to move fast.

SMS sending requires properly registered sender identities — Sender ID, Principal Entity and Header ID — and when these are tracked in spreadsheets or scattered across portals, sends get rejected for using the wrong header. Reconciling which identity belongs to which campaign is manual and easy to get wrong. A missing or mismatched header ID can block delivery entirely.

Wiring messaging into an app usually means long-lived API keys embedded in code — a standing security risk — plus a lot of trial and error to get the request format right. Without a way to inspect docs and test calls in one place, integration drags on and credentials linger far longer than they should. Debugging webhooks adds another layer of friction.