Drip Campaigns

Build a 5-step WhatsApp sequence where each step carries its own template and a delay measured in days, hours or minutes — for example a 1-day gap after welcome, then a 1-hour reminder. Steps inherit the campaign timezone and business hours so messages land at sensible times, and you can enroll new signups automatically via the form_submitted trigger.

Assign a different channel per step inside one sequence: WhatsApp for step one, Email for step two, and an SMS fallback for step three, each with its own template and delay. Because channel is set at the step level, you orchestrate the whole multi-channel cadence in a single campaign with shared timing rules.

Use the lead_created trigger to enroll leads from a specific Meta Ads campaign into your drip sequence the instant they submit. New leads flow straight into the steps you've defined, with suppressions applied so anyone who shouldn't be contacted is excluded automatically.

Import a CDP segment directly as the campaign audience instead of juggling CSVs, then apply suppressions so known unsubscribers are filtered out before any step fires. Enrollment from the segment and the suppression list work together so only the right, consented contacts enter the sequence.

Set campaign-level timezone, business hours, quiet hours and holiday dates that cascade to every step, so sends are automatically held outside acceptable windows. Each step can inherit, override, or opt out of these rules, giving you a global default with precise exceptions where a particular step needs different timing.

Run preflight validation to surface issues classified by severity — error, warning, or info — where blocking errors stop the launch until they're fixed. Once the setup is clean, use Test Send (or Test Call) to deliver a step to your own number and confirm it renders correctly before going live.

Pause an Active campaign for the duration of the sale period so its steps stop firing, then Resume it afterward to pick up where it left off. The campaign configuration, audience and timing rules stay intact, so there's nothing to rebuild.

Review built-in results for open, click and delivery metrics across the sequence, then dig into the execution log to see exactly what fired and when. Export the execution log for deeper analysis, reporting or audit trails outside the platform.